Jul 2010 NPD wrap up

I've been busy all month so I'm a little slow to get to the July results that NPD publicly released, but here it goes anyway:

And the other data released for July (vs. July 2009) includes:

• Total industry sales fell 1% to $846.5 million
• Software sales fell 8% to $403.3 million
• Hardware sales rose 12% to $313.8 million
• July YTD sales fell 8% to $7.51 billion

July 2010 hardware unit sales (compared to June 2010):

• DS sold 398.4k vs. 510.7k
• Wii sold 253.9k vs. 422.5k
• PS3 sold 214.5k vs. 304.8k
• 360 sold 443.5k vs. 451.7k
• PSP sold 84k vs. 121k

Picking up from last month, let's look at an updated chart of 2010 vs. 2009 monthly hardware sales for current console platforms:

It's the same basic story, except that the 360 not only passed the Wii in monthly sales but it also passed the DS. The 360 did pass the Wii back in Feb of this year, but never by this much of a margin. Looking at 2010 sales another way, we see a better picture of the monthly sales this year:

That's all I have for this month on looking at the public NPD data as I am coming down with a nasty sore throat and really need to get some rest...more to come soon.